I don't want to criticize this woman. I understand that she must be undergoing incredible agony to see her son in such danger, of being sentenced to a lengthy prison term. Seeking out any solution available is absolutely normal.
And I don't want to criticize this rav, though I don't really know him. (He is a leading Breslover rabbi, a kabbalist and rosh yeshiva.) I would guess that the particular tznius suggestions are not necessarily his, but that the people responsible for the advertisement took his statement and ran with their own partical suggestions.
But I do take issue with the suggestions, and I also take issue with the pattern of enacting halachot not on the basis of the community's rabbinic leadership, but by emotional appeals and casting it as a segulah. This is emotional blackmail to convince women to take on new stringencies. And the last time bnos yisroel were hichmiru al atzaman, we ended up with something pretty life-changing.
It was men who smuggled, and or hoodwinked other men into smuggling. Why should the women suffer as a result? Let the men take on some chumra to help! How about as a segulah that men should accept upon themselves the study and practice of dina demalchusa dina, and of not tricking their fellow man in interpersonal relations and business?
Why is it so often tznius? No matter what, the suggestion seems to be tznius. No, I do not believe that the women out there are untzniusdik, and I do not believe that taking on additional tznius restrictions will make them holier, or will do more to fulfill Hashem's will. Rather, different subcultures are less or more restrictive in their tznius standards, and different things are acceptable or not acceptable in different communities. That women don't wear rubber soles, such that lo aleinu we can hear their footsteps is not the end of the world, and not a horrific violation of tznius. But holier-than-thou people who come from communities who smuggle drugs to gentiles, who fetishize tznius, and who might consider women from other communities who do not wear rubber soles to be sub-optimal in their tznius, such that they should be reached out as an awakening in tznius... that seems more problematic to me.
And one can always adopt new tznius stringencies, up to and past the level of Rabbanit Keren, but that does not mean it is a positive thing to do. There are side-effects of adopting such an attitude and approach.
Even if an awakening in tznius were called for (and I don't really think he has this as an answer beruach hakodesh), it is not for already tznius women who don't hold by the particular tznius restrictions of Breslovers, or Satmars. There are surely others who are actually not dressing tznius, and outreach can be done to them; perhaps that was what the rosh yeshiva meant.
At any rate, here are the particular tznius suggestions. Rabbi Maryles, I see, commented on it, and typed them out, so I don't have to. I have the image as well, to the right. The suggestions are:
♦ Sheitel is refined [within parameters of halacha] and does not attract attention.The basic idea for many of these is that women should not call attention to themselves. But examples of what seems to be discouraged by this, as untznius, is women eating at a pizza store, for that is in public. Brisk walking is (probably accidentally) mentioned twice, once as exercise, and once in general as doing so in a public area, because men may see it and be aroused. (They don't mention swinging the arms as one walks.) And a bit of secular knowledge, in the form of secular newspapers, may indeed be a good thing, against the suggestion above, which I have seen elsewhere.
♦ Refrain from wearing excessive make-up and perfume in any public areas.
♦ Refrain from wearing attractive or excessive jewelry in any public areas
♦ Refrain from brisk-walking as a form of exercise.
♦ Refrain from eating/drinking in public areas, especially where men are present.
♦ Skirt is at least four inches past the knee.
♦ Neckline properly adjusted in all clothing.
♦ Turban/tichel covering all hair at all times during the day.
♦ Secular newspapers and all fashion magazines kept out of the house.
♦ When in public, [street, stores, buses, waiting rooms,] cell phones vibrate silently and phone conversations are kept short and quiet [out of earshot of bystanders]
♦ Shoes/heels/ fitted with a rubber sole.
♦ Exercising discreet and low-key behavior in a shared sitting area. [apartment building lobby, doctor’s office, chasuna hall, shul mechitzah, bus stops, standing in line at checkout counters etc.]
♦ Learning Hilchos Tznius daily. [Inspire by Wire – 718-906-6451, or ' עוז והדר לבושה ' according to the daily calendar provided free of charge by: Bnos Melochim 845-425-9222]
♦ Refrain from brisk-walking in a public area.
I also don't like Oz veHadar Levushah being propounded here as the source of hilchos tznius; nor do I like the segulah-ization of this, and how the mother of one of the boys will, in the fashion of Kupat HaIr, present the names of those who accepted the tznius kabbalah at the kever of Rabbi Shimon ben Yochai.
I don't like this trend in our religion.